Anthony Castro Photography, based in Long Beach, CA.
This project is a good example of reworking ideas to please the goals of the client. The original concept was to incorporate some element of photography into the logo, but none felt like they really meshed with the ideals of the brand. After several reworks, It was decided to use a unique typeface for the client,
which would associate it with the attributes consistent with the brand
philosophy. As a basis for our work we took the elegant sleek lines and a stand out logo.. This idea was further improved in a simple and at the
same time smart logotype, the one that takes into account the
readability aspect and aims high with its unique style.
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